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Choosing the Market that Best Fits You.
A Quick
Financial Adviser Guide to the Main Financial Markets in Existence

One of the most important decisions that new traders need to make is choosing the financial
market that bests fits their own trading style. In fact, outstanding differences exist among the stock,
options, ETFs, futures and forex markets both in terms of risks involved and trading possibilities
that each one of them has to offer.

The Stock Market

Because of the attention it gets from worldwide media on a daily basis, the stock market is
undoubtedly the best-known by the general public. Emerging companies usually enter the market to
raise capital, letting investors acquire a portion of their business that traders later try to resell to
third parties for a profit. The rate at which traders buy and sell stocks determines their value on the
market; factors that push traders to buy or sell stocks include quarterly revenue reports, new
products, rumors, and general news regarding the company.

Because of the large number of companies listed on each stock exchange – NASDAQ alone
lists over 3,200 of them – a player in the stock market will usually manage to closely monitor only a
few dozens of companies. This can limit the trader's profit opportunities or, even worse, push
unexperienced traders to diversify their portfolios by investing in companies that they haven't
researched properly, which can expose them to significant risks.

Another risk associated to the stock market is market manipulation, the practice by company
investors – often within the company itself – to take actions aimed to increase or decrease the value of a stock in order to buy or sell at a profit.

The Stock Options Market

A stock option is a contract between a buyer and a seller that gives the buyer the right, but
not the obligation, to buy (“call option”) or sell (“put option”) an asset at a later time at an agreed
price. If the buyer chooses to exercise this right, the seller is forced to sell or buy the asset at the
price written on the contract. The underlying asset can be a piece of property, shares of stock, or
even a futures contract (see below).

Exchange-traded options are an important class of options that have standardized features,
which are being adopted to make trading on public exchanges easier; but options can also be traded
over the counter (OTC) between private parties.

One of the main advantages in trading stock options is the reduced risk when compared to
other markets. In fact, there are several mathematical models that try and describe how the value of an option will change in response to certain events, often with surprising accuracy. This makes the risks associated with options trading quite low for the trader who has learned to correctly apply
those models to his own investment strategy.

The Futures Market

A futures contract is a contract that obliges its owner to buy or sell a standardized quantity
(“lot”) of a certain commodity at a certain date (“delivery date”) in the future, at a price (“settlement price”) determined when the contract was stipulated.

The main difference between options and futures is that while the owner of an option is
under no obligation to fulfill his end of the deal, both parties in a futures contract are forced to do so
on the settlement date. To exit the commitment before the settlement date, the holder of a futures
contract would need to hedge his exposure by either selling a long position or buying a short one.

The ETF Market

ETFs, or “exchange-traded funds”, are securities traded on the stock exchange market that
hold assets such as stocks or bonds. ETF traders benefit from the diversification that is typical of an
index fund while also being able to sell short, buy on margin and purchase as little as one share at a
time. Their low costs (compared to mutual funds) and tax efficiency also contribute to make them a
choice for a growing number of investors.

An ETF trades at approximately the same price as the NAV of its underlying assets and
tends to track an index, such as the Dow Jones Industrial Average or the S&P 500.
Common criticism to exchange-traded funds include that they often represent short-term
speculation and that most of them don't provide enough diversification. Some analysts also claim
that ETFs can and have been be used to manipulate market prices, particularly through short selling.

The Forex Market

With an estimated daily trading volume of $3.2 trillion – 30 to 50 times the volume traded in
the entire US stock exchange – the forex (“foreign exchange”, or “currency trading”) market is by
far the biggest financial market in the world. Forex is an highly leveraged and highly liquid market
that is open 24 hours a day, 5 days a week and is currently experiencing an unprecedented boom
because of its unique characteristics.

Opening a trade in the forex market means buying a lot (100,000 units) in a first currency
while selling a second one at the same time; when the trade is closed, the two currencies are being
sold and bought back respectively. The trader's profit depends on how the ratio between the two
currencies changed in the meantime.

With reliable and high speed Internet connections becoming more and more common around
the globe, forex brokers soon started offering their services online, where clients can trade directly
from a web-based interface and enjoy commissions that are typically very low (spreads only).
Unfortunately, because of the very high leverage – up to 400:1 – that brokers usually offer
their clients, many unexperienced traders are led to believe that they can comfortably start trading
on this market even with a very low starting balance, without realizing that high leverage can (and
most certainly will) work against undercapitalized accounts in the long run.

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